Today’s world is moving fast, and the online world is moving even faster. Thanks to increasingly speedy Internet connections and an entertaining array of devices available, it’s becoming hard to get noticed by today’s lightning-fast online tire-kickers. But have no fear, we’ve studied this phenomenon and the businesses who are successfully reaching today’s consumers, and we’ll give you three tips you can implement today.
An overwhelming majority of people are using search engines to find businesses. You simply have to engage in some search engine optimization, which includes social media. And that brings us to our next tip.
2. Get good at getting social
Social media are here to stay, and there are several reasons you’ll want to have a daily presence here. Depending on the stage of your business, you can utilize social media conversations and the distribution outlets of your social presence to raise all levels of the typical marketing purchase funnel.
The best policy on social media is to be conversational and act the same way online as you would at the grocery store or neighborhood coffee shop. Ask people how they’re doing and talk about current events. Very rarely should you be pushing your products, but when you do, it’ll work.
3. Be an expert
Not only should you be an expert, but you should tell your readers (and potential customers) that as early as possible, and as often as possible. Why is this? Take the example of prospective real estate buyers. The reader will find your content by searching for something in the neighborhood they’re looking to live in, which, for example purposes, we’ll say is the Upper East Side of New York City. They may also have arrived there via a social media link. Regardless, it’s likely a quick decision that landed them at your blog or website, and that’s the pace most Internet surfers are now accustomed to moving through information. Fast, faster, and fastest!
That means if they get any notion that you’re not an expert in the area they’re looking to live, they’re going to read the first paragraph and bounce back to try another site. The first thing you want to do is qualify yourself as an expert agent in that New York neighborhood, and hold their attention by implying that you have the inside information they’re seeking. Then, little by little, provide that information, while gathering theirs.