Posted on January 10, 2014 · Posted in General

There are a lot of popular ways to advertise your real estate business. The problem is, a lot of these methods are often used by other agents and therefore they seem to lose the value of their impact. To make a good name for yourself you have to stand out among the competition and prove that you are different. There are so many ways to get your name out there but you really want to get your name noticed. If you are looking to spice up your advertising as an agent, here are four real estate marketing techniques you can implement to make the most of your company.


Nearly everyone is familiar with Twitter and Facebook, but the professional social media website LinkedIn is also a very useful way to acquire clients. LinkedIn isn’t swarming with younger people who post about irrelevant information, so you know that you will only have connections with professional people who are looking to make the most of their time on the site. Real estate agents can make many connections that will help them spread the word and sell more homes.


Online Videos

With the ability to record videos so easily from your smartphone or tablet device, mere images no longer hold the impact that they used to for real estate professionals. While some agents are still taking photos and sending them to clients, you can be innovative by making videos of homes and posting them online. These will help people get a more complete view of the home and will also attract more viewings for the home by potential buyers. This will save you a load of time without having to individually show different homes to people.


Facebook Ads

Although Facebook can have a ton of irrelevant information on it, the ads that appear on this site are actually quite helpful when trying to improve your brand. You can buy ads that show up directly in a news feed so potential clients can’t skip over them. Facebook ads cost money, but their return may be worth it in the long run. Assuming that you are specific about whom you market to, this is likely to be a more targeted way of advertising.


Promotional Items

While many ways of connecting with potential clients are moving online, more tangible marketing tactics remain effective. Not only are promotional products generous gifts that you can give to your clients, but they’re also something that will help advertise your company for many years to come. These promotional products can be imprinted with your logo and contact details so every time they are used by current and former clients, you gain marketing exposure. You can find more promotional items at promotional products for Vegas where there are plenty of creative and unique promotional products.


Don’t think that the only way to advertise is doing what’s worked in the past. Instead, use the tips on this list to generate some new methods that other people may not be considering. Following through with this could make the difference and get your name noticed.