Posted on September 17, 2013 · Posted in General

Websites are becoming more and more important in the world of business, with companies relying on them increasingly for new customers, marketing and general brand awareness.

Therefore, if your website isn’t producing the results that it should it can be frustrating. But don’t fear there are some easy changes that you can make in order to push your site up the rankings and make it a success.

Add a blog

There’s nothing that search engines like more than regularly updated and well-written content. So, unless you want to rewrite the copy on your site every week, the easiest way to do this is to get yourself a blog.

Though it might seem like a big commitment, a blog only needs to be updated once a week and when you get into the habit of writing it, that shouldn’t take long to do.

Try to keep the content of your blog relevant to your website, adding helping advice and information that visitors will find beneficial.

Ensure that your on-site SEO is up to date

In the rush to get a new website up and running it can be easy to forget all about the on-site SEO. And though there is an on-going debate as to the usefulness of meta tags et al, having everything filed in fully is going to help your site.

So for example if, like the NCC Group your site is for one of the top software escrow companies, you should include all relevant keywords, key phrases and long tail keywords in both your meta tags and in your main copy.

Redesign your layout

If your site is getting visitors but these aren’t translating to sales or enquiries, this could be because people find your site confusing or hard to navigate. Therefore a quick simplification and layout re-jig could be in order.

Try to see your webpage like a first time visitor would, or if you’re just too familiar with it, ask a friend to try and find a specific piece of information. This should give you an idea of the usability of the site and whether total redesign could be in order.

A website can make or break a business, so make sure yours give the best impression of your company that it can, and start seeing great results today.