Posted on June 27, 2013 · Posted in General

Generating sales leads via mobile devices is becoming more important to today’s businesses. This is because according to recent statistics over 138.5 million people now own a smartphone in the US alone, and they are increasingly being used to make purchases of products and services over other devices such as desktop computers and newspaper advertisements. Therefore it is essential that businesses do not ignore the mobile market, as doing so would be to neglect a lot of potential customers. This sudden boom in mobile use has caught many people by surprise and left them struggling to adapt. However, by reading this article you will be stay one step ahead by learning 4 effective ways to generate sales leads via mobile devices.

Mobile Friendly Landing Pages

Due to the fact that more and more people are accessing the internet using their smartphones, having a mobile friendly landing page for your business is vital for generating sales leads. If a person accessing your website from their mobile can’t view your website’s content easily, they will almost always leave—meaning you don’t even have an opportunity for making a sales lead. Because of this you need to make sure that your website is optimized for mobiles and tablet devices. There are many ways that you can achieve this but the essential steps that you need to take in order to make your website’s landing pages more mobile friendly are as follows:

  • Make sure that users don’t have to zoom in to see your website’s content (using a single column is advised)
  • Make purchases easier for users to make from their mobile by allowing a purchase to be made in a few simple clicks.
  • Make sure that the page loads fast.
  • Make sure that your call to action is viewed instantly.

Enable Real-Time Purchasing

Enabling real-time purchasing through mobile advertisements is a great way to capitalize on the impulse buying nature common to mobile users. Many mobile marketing agencies such as Juice Mobile are big advocates of this method. This is mainly due to the fact that real-time purchasing allows consumers to easily make purchases in a small number of clicks, making it easier to convert an impulse sales lead to an actual sale because of how easy it is to make a purchase.

SMS Mailing

A lot of people have argued that using SMS mailing to generate sales leads is now a useless method. However, others don’t agree with this and argue that it is still an extremely effective method. This is largely due to studies that state advertisements sent via SMS are opened more and are seen more quickly than other methods such as email. The reason why this is the case is because almost everyone carries their mobile phone with them at all times meaning that they are much more likely to see and open a mobile advertisement sent via SMS. Bear in mind that SMS messages need to be short and sweet in order to be the most effective.

Create Compelling Advertisements

Mobile advertising may be slightly different to other advertising methods but the basics are still the same. In order to generate sales leads you need to ensure that your mobile advertisement makes people want to purchase your product or service. Due to this you need to spend some time thinking of ideas and concepts that will help to make your advertisement compelling. Try to do something unique that hasn’t been done before, or borrow someone else’s idea and add a little twist of your own. It doesn’t matter if you spend a lot of time on this stage as it is vital if you want to generate sales leads.