With a great marketing team and an attractive, high-ranking website, it’s not that hard to get people to go to your eCommerce site. However, conversion – turning those visits into actual sales – is a whole other story.

While anyone can create a good platform, it’s crucial that your website is oriented towards high conversion rates. Websites like Entrepreneur.com have great examples on how to do this, but to help you get started; here are five easy tips for better eCommerce conversion.

Simplicity

To many website designers get too excited and go overboard with flash, video and splashy graphics. The issue with this is that the actual call to action can get lost. An attractive and eye-catching design is good. However, make sure that the path towards an actual purchase is clear to the viewer. A website like www.dentalmarketing.net is a great example of a simple but very inviting website design.

Strong Social Media Presence

A strong presence on social media where a clear relationship with customers has been established is crucial for upping your conversion rates. This is because a strong social media presence establishes your brand as legitimate, as in, a company that consumers can trust. Communication with customers is a great way to encourage potential customers towards the actual sale.

Visible Feedback

Let your customer feedback and ratings be visible. The more a potential customer can actually see that others have tried your product and liked it, the more likely they will be to want to try it for themselves. It also helps to establish trust; if your business is transparent enough to show reviews, even a handful of negative ones, your business won’t cheat them or commit any unsavory practices during the transaction.

Visible Coupons and Promotions

People like the idea that they are getting some sort of special deal. If you are running any coupons or promotions, ensure that they are highly visible. An expiration date is a good idea as well because it creates a sense of urgency.

Airtight Coding

If there is a technical glitch during checkout, the customer may be inclined to abandon their order. Ensure that your website’s coding is airtight. Abandoned order recovery is crucial: This is when a customer receives an e-mail alert letting them know that their abandoned order is still waiting for them.

Marketing for your eCommerce website is crucial, but it’s purposeless if your website doesn’t actively encourage actual sales. Follow these simple steps and your website will enjoy a much higher conversion rate.