Posted on July 25, 2013 · Posted in Search Engines

It is true that continuous efforts on SEO will bring something great but here are some quick SEO advices that will turn up the needle of your business. Many webmasters want to achieve success in Search engine optimization, but have never attained, because of limited time or the costs of SEO service providers.
It is right to say that an SEO campaign includes multiple activities such as information architecture, development of content, link building activities etc. All the mentioned tasks are time consuming and this thought insists the organizations to throw Search engine optimization in dustbin. Review robots.txt files:

If you have robots.txt files then check it by visiting /robots.txt. You may get surprised as it may include folders, pages and images from search engines, which can bring traffic to your website. Unknowingly, robot.txt entries are the culprit of the developer who forgot to delete the designations when the new page gets live.

  • Assess cannibalization of your domain name: 

It just takes a minute to get rid of one of the most common form of duplicate content. Check where your site pages exists- at www domain or Non-www domain. If your site pages exist on www domain then 301 redirect your non www domain pages on www domain. It is necessary to redirect this as search engines don’t want to see the two versions of your content and it is not necessary that the users will always target for www domain pages.

  • Review most frequently linked pages on your website:

A toll named Open site explorer will help you gain the information about your most linked content. You may find a webpage that has viral and gained tons of links that has been deleted from the server and hence displays a 404 error.

  • Verify your Google and Bing listings:

It has become imperative that you yourself own your off-site listings, as web users become more localized in their search. I will not take much time to claim your listings and show search engines that you have full control over your external profiles.

  • Review your site for duplicate title elements: 

Using Google Webmasters tool, do a quick check to know the duplicate title elements. This can indicate- bad structure of title element, duplicate pages and keyword cannibalization. Checking this will show an insight that whether you have to spend some more time in writing unique title elements, which of the pages should include a particular keyword term.

Summary:  Creating a SEO friendly website is easy and is no longer a time consuming and an expensive process. Taking out 15 min out of your whole day, can help you achieve success in SEO as well as in Internet Marketing.

Author Bio:
Cathrine is the Content Writer in SEO Rank Smart A SEO Company. Who have a SEO Experts team and provides Outsourcing Services. She is interested in writing informational articles on SEO/ Tech related topics.