Posted on January 22, 2013 · Posted in General

When it comes to small businesses, it’s no surprise that they like to keep things local. Most of their business is going to come from people in the community and not from thousands of miles away. Indeed, this is becoming less true with the prominence of Internet shopping. Still though, what do business owners need to know about building a local network?

Using Key Words

So many chains and big businesses exist in the world, and people sometimes do not know the difference between them and local businesses. Therefore, when you advertise, let individuals know that the ingredients you use are local or that everything is made by members of your family. Individuals often love products from such places, so they will be intrigued.

Social Media Advantages

One of the problems with social media is that it connects you with people from all over the world, and this isn’t what you want for your local business. However, there is a way to get people from town to notice you. “Like” your own favorite stores, bakeries, restaurants and so forth. You can also ask these businesses to like you back. Through engaging this practice, both you and the other businesses are developing more connections to the people who live in the community.

Utilizing SEO Strategies

When you want people from the town to be taken to your business, you absolutely must include the name of the town and the service you are offering at least a few times on your website. Now, you don’t want to go overboard with it. If you are constantly using SEO keywords on the site in an unnatural way, people are going to notice. This completely takes away from the family friendly, local feel of an establishment. Instead, it sounds as though you only care about making money and have no concern for the customers at all.

Host Events

Another way that you can establish a huge local network is to host events at your business. These events can be charities where all of the proceeds are donated to a particular cause. People and other businesses will need to come to your location to participate, so they will have a chance to see what you have to offer. Another idea is to simply host a networking event. You can invite a lot of local businesses from around town, and all of you will have the opportunity to chat with each other. You will likely find that local businesses are able to help each other out in a lot of different and useful ways.

Establishing a local presence is so important for you. One last tip is for small business owners who operate from homes. Consider hiring one of the serviced offices Servcorp offers in your local areas, which can get you a prestigious address in the central business district for a small cost and can also be used for clients’ meetings.

Written by Beth Gadd: Beth runs a small business in IT related field. She operates at home while also has her virtual serviced offices set up recently.