Posted on January 8, 2014 · Posted in Uncategorized

When it comes to marketing strategies, many business owners think too much and want to work their plan on a large-scale. While this is admirable, it is impractical for most people with a small or midsize company. Instead, a business owner should look at small-scale marketing as a way to find new clients. With this in mind, here are four reasons why marketing on a small-scale brings more money to your business.

Impress customers

Most people are bored of constant advertising on the Internet, television, radio and everywhere else in between. For this reason, business owners should think about something more unique and useful for a potential client. One such item to give away to customers is custom zipper pulls. With this, you can reach out to current or potential customers who will love a free and unique item. Simply put, with free zipper pulls, you can excite a person who is tired of boring and predictable advertising methods. Promotional products like these act as walking billboards, ensuring that you gain repeated marketing exposure every time they are used by recipients.

Higher conversion rates

With a well-thought-out marketing strategy, one can pull in more visitors and spend less. This is in stark contrast to large-scale marketing plans which may end up costing a lot of money and do not always bring in enough business to justify the high price tag. On the other hand, with a different approach and thinking about the customer a little more deeply, you can enjoy higher conversion rates and attract more customers with less of an investment.


With a broad, catch-all a approach to marketing, a company may never know what truly pays off and what is effective. Over time, this will cause a company to waste advertising dollars. Instead, with a small-scale approach, you can think towards the future and end up with a better plan. However, at first, this will take time and an organization will experience growing pains. But, with perseverance and a little hard work, you can enjoy long-term results with a minimal investment.

Keep the customer happy

At the same time, when thinking about a long-term marketing strategy, you should think about keeping customers around for as long as possible. When marketing the right way and with a hands-on approach, a company can keep the client coming back again and again. This will help your business save money and boost sales in the long run.

With these four reasons in mind, you will know why you need a small scale marketing strategy. This will help you  gain a lot of customers without overspending.